International Global Marketing

International marketing : International Marketing is the application of marketing management concepts, principles, activities, and processes in the context of distributing ideas, goods or company services to consumers in various countries. Behind the occurrence of international marketing? Some of the driving forces of global marketing are technology, market needs and desires, cost quality, world economic development, global peace, and recognizing opportunities to be able to increase their task power internationally.

In the marketing strategy, there are three main factors that cause changes, including the following:

Product life cycle. The company's competitive position in the market. Economic situation. Strategies for entering the international market The Company's method of entering the global market through the various ways below:

1. Export of Products. Product export is the best step in conducting global marketing.

2. Licence.

3. Franchise.

4. Joint Venture.

5. Direct Investment.

6. Partnership (Piggybacking)

Every company looking to enter the international market expands its business to the international market for several reasons, including: Potential revenue Expanding the market worldwide provides a great opportunity to earn even greater revenue. For this reason, what entrepreneurs must do so that their products can penetrate the international market is to carry out a Strategy to Penetrate the International Market:

1. Study the Regulations and Requirements. ...

2. Conducting Research for New Markets. ...

3. Make a Careful Plan. ...

4. Choosing the Right Market Penetration Method. ...

5. Start Marketing. ...

6. Check Business Legality. ...

7. Choose the Right Logistics Transportation

Marketing strategy has an important role in a company or business because it serves to determine the economic value of the company, be it the price of goods or services. There are three factors that determine the value of the price of goods and services, namely: Production, Marketing and Consumption.

Difference between international marketing and global marketing:

International marketing is marketing whose operations cross the boundaries of more than one country. Global marketing is a marketing activity by global companies that have global businesses with global marketing strategies, global markets and global products and standards in various countries