1. Content Marketing
Will Continue to Dominate SEO Various websites are vying to increase the ranking of their content until it reaches the highest position in the Google search engine. Apparently, content that dominates SEO is still one of the marketing trends until 2021. Don't miss it, you can also apply this to your business.
Besides being useful for increasing awareness for the audience of internet users, quality marketing content can also increase the credibility of the brand you manage or the business you are running. However, Google's Senior Webmaster Trends Analyst, John Mueller, advises not to get too hung up on SEO rankings. The reason is, the most important thing in pursuing SEO rankings is not search engine algorithms, but a fast website, relevant links, and ideally written weighty content.
2. Social Commerce
If you often access Instagram social media through mobile applications, you should have found several shops selling their products directly on their Instagram account. How to identify it is easy, when you visit the profile, there will be a basket logo on the top right of the photo. When you open the photo and tap once on the image, the product name and product price will be displayed
3. User-Generated Content (UGC)
Everyone wants to be known by others, especially on social media whose goal is to be known. Therefore, you can use UGC marketing trends as a potential source of marketing techniques if your target market is people who fall into the category of the Millennial generation and Gen Z. Indirectly, Kaesang Pangarep who has several food and beverage businesses has implemented this method since several years ago through the social media Twitter. However, the technique used by Kaesang seems to be optimal only if your account already has a lot of followers on social media. If not, you can apply the program carried out by the action camera product, GoPro, which is to repost photos taken by followers using GoPro products. This American company often uploads content created by its followers, aka user-generated contents, which makes GoPro social media accounts have a high engagement value.
4. SERP Position Zero and Knowledge Graph Box
Search Engine Result Pages are like a fighting arena for websites that want to present the most useful articles or content that can attract visitors on search engines, especially Google. When an article is already in the top ranking, you can be relieved. However, currently marketers and business people who are pursuing SEO targets have started to look at position zero or SERP position zero
5. Website Security
No less important, it turns out that website security is also one of the marketing trends that marketers and business people are still targeting in promoting their products. Of course, because the speed of a website can have various positive impacts on credibility to the stability of businesses or organizations that use websites as a means of communication. Starting from the convenience of visitors when accessing the website to the ease with which search engines analyze the quality of SEO, there are two advantages offered by a fast website.
6. Artificial Intelligence (AI)
AI still seems to be the prima donna among marketers. The research institute, Gartner, has even predicted that by 2021, AI technology will be used by almost all software products. Currently, at least AI is used by marketers to tailor advertisements displayed to target markets online. In addition, AI can also be used to analyze consumer behavior and find the best patterns. Then, AI also functions to collect data from social media platforms and blog posts that can later be used to help businesses find out how customers can find their products or services.
7. Live Chat or Chatbot
Have you ever used the Ninja Support feature on the Dewaweb website? If you haven't, you can try it through dewaweb.com. Dewaweb's Ninja Support feature is the next marketing trend. Based on research from Gartner, chatbots or live chats will dominate 85% of all communications run by companies in marketing. This means that smart communication that can respond to messages quickly has now become a trend that marketers should look at. How about your business, have you started applying this technique?
8. Personalize Ads
Not far from discussing AI, advertising personalization is currently also becoming a marketing trend that you can apply through the use of customer data analysis results. Not only through the website, you can also perform analysis through data obtained from the results of video ad viewing or engagement results from the content you upload on various platforms. The increasing number of marketers who use AI technology makes customers need a more human approach than numbers or automated sentences that use AI technology. sounds like a robot. In addition, the Epsilon survey stated that 90% of internet users aged 18-64 years said that a personal approach was more attractive to them. Equally important, the same study also stated that 85% of consumers are more interested in subscribing to a company that is able to offer a better experience. can be customized according to the user
9. Influencers
Influencers are people who are able to spread the message intended by a brand to its audience. People who are chosen to be influencers are those with a niche that is of the same type as the brand that wants to advertise. For example, if your business is in the IT sector, you can use influencers who often share technology-themed content. Several strong reasons why you need to use influencers to capture the target market of your business is because influencers have become marketing trends that have skyrocketed since the middle of the last decade. , the approach taken will feel more personal to the target audience, because you are offering to the right people in greater numbers than advertising on your own brand's social media. How, interesting right?
10. Video Marketing
People don't like seeing an ad that pops right up when they see a post. Therefore, you can bridge the advertising message that you want to convey by attracting the attention of the target audience with attractive video marketing. No need to be long, you can start making 1-2 minute videos to attract the attention of your target audience. Talking about targets, you can not only target B2C, but through video marketing, your ads can also be directed to B2B business relationships. Because Impact research shows that 65% of a company's managers visit a promoted website and 39% of them call vendors after being convinced by video marketing. For your information, video marketing is not only about advertising, there are several types of marketing videos that you can make, for example web series, live videos, video tutorials, and the like.
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