WHAT IS MARKETING
MARKETING: is one of the business activities to plan, determine prices, promote, and distribute goods or services in order to achieve organizational goals and be accepted and in demand by consumers.
Some of the opinions of world marketing experts each have a different definition of marketing, but it can be concluded according to the text that started this article, which is listed above. The marketing experts include the following:
1. Heidi Cohen
According to Heidi Cohen, marketing is the process of getting products or services from a company to customers from product development through sales and post-purchase support.
2. Marjorie Clayman
According to Marjorie Clayman, marketing is the process of building a brand, convincing people that the product, service or company brand is the best and building and protecting customer relationships.
3. Steve Dawson
According to Steve Dawson, marketing is making connections between customers and products, brands, and businesses so that they are more likely to buy.
4. Kenneth E. Miller and R. A. Layton
According to Kenneth E. Miller and R. A. Layton, marketing is a business activity to plan, price, promote, and distribute products or services to satisfy market needs.
5. Charles Doyle
According to Charles Doyle, marketing is an ever-evolving professional discipline that is becoming prevalent in business and in societies around the world.
6. Thamrin Abdullah and Francis Tantri
According to Thamrin Abdullah and Francis Tantri, marketing is a systematic and orderly activity that starts from investigating and knowing the unfulfilled desires of consumers, which is continued to plan and develop products that will fulfill these consumer desires and then determine prices, promote, and distribute to consumers.
7. William J. Stanton and Charles Futrell
According to William J. Stanton and Charles Futrell, marketing is an overall system of business activities aimed at planning, pricing, promoting and distributing goods, services, ideas to target markets in order to achieve organizational goals.
8. Philip Kotler
According to Philip Kotler, marketing is a social process by which individuals or groups obtain what they need and want through creating, offering and freely exchanging products of value with others.
9. Augustine Fou
According to Augustine Fou, marketing is the process of exposing target customers to products through appropriate tactics and channels, measuring their reactions and responses, and ultimately facilitating their path to purchase.
10. Paul Flanigan
According to Paul Flanigan, marketing is the act of developing interesting relationships with any human being who shows an interest in something. Some of the opinions of world marketing experts each have a different definition of marketing, but it can be concluded according to the text that started this article, which is listed above. The marketing experts include the following:
Komentar
Posting Komentar