In order for the plan to establish this business to run smoothly, the efforts taken in carrying out a market strategy include:
1. Segmenting
Market segmenting is to make buyers as targets to be achieved, the products we have to make are products that can be enjoyed by various groups of people from different levels of society, this product can also be enjoyed from children to adults.
2. Targeting
Our target market is students, local communities, and school canteens.
3. Positioning
To make our products easily recognizable by the public, we innovate by adding new ingredients that differentiate these foods from existing ones. The ingredients we add are sausage, black pepper, bamboo shoots, and cheddar cheese. As for the packaging, we will make it with mica or cork. So that the appearance is more attractive, the taste is superior and the quality is very good.
SWOT ANALYSIS AS BUSINESS FEASIBILITY
As a reference to face competition in the business field, every activity to start our business must measure our ability to the environment or competitors through SWOT.
1. Strength
The belief that this product will be well received by the wider community, because the product we make is not yet available in place, especially in Community
2. Weaknesses
- The product is not durable.
- Products are easy to imitate.
- The price of raw materials is not stable.
3. Opportunity
This product already exists in the community, but this business is different from the usual this is a modified product so that it becomes a new and interesting product that can compete with modern foods.
Nowadays are rarely produced, so we have a pretty good opportunity in marketing, moreover is a new variant that can attract consumers to feel the new sensation of Product
4. Threat (Treath)
Threats that can arise from this product business include:
- Unhealthy competitors.
- Raw material is not stable.
- The existence of similar products with good quality and low prices, thus dropping our products.
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